The Reuters/Ipsos poll found that the socialite and reality TV actress topped the list of the most unpopular and least trusted personalities and were deemed most likely to damage any brands they choose to support. The most embarrassing moment was that 60 per cent of survey respondents reacted negatively to her. The runners up were former 'Two and a Half Men' actor Charlie Sheen and Britney Spears, actor Mel Gibson and golfer Tiger Woods. The poll named actress Betty White on the top of the trusted list. Behind White were Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood as some of the top trusted celebrities.
Most Favorable
1. Betty White ...........86% favorable
2. Denzel Washington .....85%
3. Sandra Bullock ........84%
4. Clint Eastwood ........83%
5. Tom Hanks .............81%
6. Harrison Ford .........80%
tie 7. Morgan Freeman ........79% tie 7. Kate Middleton ........79%
9. Will Smith ............77%
10. Johnny Depp ...........76%
Least Favorable
1. Paris Hilton ..........60% unfavorable
2. Charlie Sheen .........52%
tie 3. Britney Spears ........45% tie
4. Kanye West ............45%
5. Arnold Schwarzenegger..44%
6. Tiger Woods ...........42%
7. Kim Kardashian ........38%
8. Mel Gibson ............33%
9. Donald Trump ..........31%
10. LeBron James ..........29%
1. Paris Hilton ..........60% unfavorable
2. Charlie Sheen .........52%
tie 3. Britney Spears ........45% tie
4. Kanye West ............45%
5. Arnold Schwarzenegger..44%
6. Tiger Woods ...........42%
7. Kim Kardashian ........38%
8. Mel Gibson ............33%
9. Donald Trump ..........31%
10. LeBron James ..........29%
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